Data verified September 25, 2026
Apollo.io pricing (2026): every plan explained
Apollo.io publishes 4 priced plans plus a custom tier: $0 to $0 per month billed monthly, $0 to $119 per month billed annually. Plans are priced per user. Checked on 2026-09-25.
Data verified · Sources: Apollo.io pricing page, Methodology
Every plan
Apollo.io plans, monthly vs annual
| Plan | Billed monthly | Billed annually (per month) | Priced | Mailboxes | Emails / month | Active leads | Source |
|---|---|---|---|---|---|---|---|
| Free | $0 | $0 | per user | Not published | Not published | Not published | pricing page |
| Basic | Not published | $49 | per user | Not published | Not published | Not published | pricing page |
| Professional | Not published | $79 | per user | 5 | Not published | Not published | pricing page |
| Organization | Not published | $119 | per user | 15 | Not published | Not published | pricing page |
| Custom / Enterprise | Custom | Custom | per user | Not published | Not published | Not published | pricing page |
Evidence
What the pricing page says
Free
“Free: $0, 900 credits/year, 2 sequences, basic filters”
https://www.apollo.io/insights/apollo-vs-instantly · checked 2026-09-25
Basic
“Apollo's full pricing (annual billing) is available at apollo.io/pricing : … Basic: $49/user/month, 30,000 credits/year, unlimited sequences, CRM integrations, 6 intent topics”
https://www.apollo.io/insights/apollo-vs-instantly · checked 2026-09-25
Professional
“Apollo's full pricing (annual billing) is available at apollo.io/pricing : … Professional: $79/user/month, 48,000 credits/year, US dialer, 5 mailboxes, automated workflows, AI research”
https://www.apollo.io/insights/apollo-vs-instantly · checked 2026-09-25
Organization
“Apollo's full pricing (annual billing) is available at apollo.io/pricing : … Organization: $119/user/month (min. 3 users), 72,000 credits/year, international dialer, 15 mailboxes, SSO, advanced security”
https://www.apollo.io/insights/apollo-vs-instantly · checked 2026-09-25
Custom / Enterprise
“Due to the complex needs of many large enterprises, we suggest talking to sales about our Custom plans to ensure that you have all of the integrations, security, and governance that you need.”
https://www.apollo.io/pricing · checked 2026-09-25
Real cost
What Apollo.io costs in a full stack
| Scenario | Apollo.io plan | Total / month | Rank |
|---|---|---|---|
| Default: 50 inboxes | — | mailbox limits not published | Not ranked |
| solo founder | Professional | $202.74 | 18 of 19 |
| agency with 10 clients | — | mailbox limits not published | Not ranked |
| SDR team of 5 | — | mailbox limits not published | Not ranked |
| 500-inbox enterprise program | — | mailbox limits not published | Not ranked |
What Apollo.io does not publish
Apollo.io's pricing page does not state monthly email limits. We show these as "Not published" rather than estimate them.
You ask, we answer
Common questions
How much does Apollo.io cost?
Apollo.io's cheapest paid plan is Basic at $49 per month billed annually, priced per user. Prices were checked on 2026-09-25 on Apollo.io's pricing page.
Does Apollo.io have a free plan?
Yes. Apollo.io's pricing page lists a free plan.
Is Apollo.io cheaper if I pay annually?
Apollo.io does not publish both a monthly and an annual price for the same plan, so no saving can be calculated.
Does Apollo.io charge per user?
Yes. At least one Apollo.io plan is priced per user, so the bill grows with seats.