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Pricing verified September 27, 2026

How much does cold email cost for an agency with 10 clients?

For a 100-inbox / 40-emails-a-day / 100,000-prospect stack in September 2026, total monthly cost ranges from $1,014.73 (SalesBlink) to $1,273.73 (Instantly) across the 13 tools whose published plans cover it. Infrastructure (mailboxes and domains) accounts for $876.93 of that regardless of sequencer.

Data verified · Sources: Methodology

Scenario

100 inboxes, 40 emails a day, 100,000 prospects

Scenario assumptions: 10 clients × 10 inboxes, 40 domains, 40 emails per inbox per day, 100,000 prospects, 3 seats, no CRM in the stack.

Total monthly cost per tool, cheapest first. 100 mailboxes, 40 emails per mailbox per day, 40 domains, 100,000 prospects, 3 seats, monthly billing, mailboxes from Google Workspace; 88,000 emails a month.
#ToolPlanSoftwareMailboxes + domainsWarmup + verification + CRMTotal / monthTotal / year
1SalesBlinkGrowth$99$876.93$38.80$1,014.73$12,176.76
2SmartReach.ioEmail Outreach Pro$199$876.93$0$1,075.93$12,911.16
3Success.aiGrowth$199$876.93$0$1,075.93$12,911.16
4SmartleadUnlimited Smart$174$876.93$38.80$1,089.73$13,076.76
5SaleshandyScale$189$876.93$35.70$1,101.63$13,219.56
6Reply.ioAgency Core$210$876.93$38.80$1,125.73$13,508.76
7ReachInboxPro Plan *$225$876.93$38.80$1,140.73$13,688.76
8SkyleadAll-in-one$300$876.93$0$1,176.93$14,123.16
9QuickMailAgency Plan$299$876.93$38.80$1,214.73$14,576.76
10EmailchaserMax$358$876.93$0$1,234.93$14,819.16
11Snov.ioPro L$369$876.93$0$1,245.93$14,951.16
12WoodpeckerCold Email – 25,000 contacted prospects/month$395$876.93$0$1,271.93$15,263.16
13InstantlyLight Speed (Outreach)$358$876.93$38.80$1,273.73$15,284.76
* Monthly price not published; the other billing period is used. Not ranked: Amplemarket, Apollo.io, Breakcold, Clay, Close, Expandi, GMass, Hunter, Klenty, La Growth Machine, Lemlist, Mailmeteor, Mailshake, Manyreach, Mixmax, Outplay, Outreach, Overloop, PlusVibe, Right Inbox, Salesforge, Salesloft, SalesRobot, Waalaxy, Yesware, Zeliq, Emelia. Line-by-line sources are in the calculator below.

Your scenario

Change the inputs

Every line links to the vendor page it came from. Monthly and annual prices are never mixed without a note.

0500
10100
0200
1,0001,000,000
125
Mailbox provider

All prices are regular month-to-month plans, with no annual or quarterly discounts. A vendor that publishes only an annual price is marked in its row.

Emails per month
88,000
mailboxes × per day × 22 working days
Mailboxes per domain
2.5
Commonly 2–3 per domain (ScaledMail, Mailpool, Salesforge), not a rule.
Mailboxes + domains
$876.93
per month, same for every tool
  • Software
  • Mailboxes
  • Domains
  • Warmup
  • Verification
  • CRM
Total monthly cost per tool for this scenario, cheapest first, month-to-month prices.
#Tool and breakdownTotal / monthPer 1,000 emailsPer 1,000 prospects
1SalesBlink Growth (lowest cost)
Show sources
$1,014.73$11.53$10.15
2SmartReach.io Email Outreach Pro
Show sources
$1,075.93$12.23$10.76
3Success.ai Growth
Show sources
  • Software: $199/mo · Growth plan, 1 workspace, billed monthly

    Success.ai pricing

    Success.ai does not publish the active leads, users limit for Growth; assumed sufficient.

  • Mailboxes + domains: $876.93/mo · 100 × Google Workspace Business Starter (flexible / monthly) at $8.4/mailbox; 40 domains

    Google Workspace: Business Starter (flexible / monthly)

    Porkbun: .com renewal

    Domains: 40 × Porkbun .com renewal $11.08/year ÷ 12. First-year promotional prices are ignored.

  • Warmup: $0/mo · Included in Success.ai Growth

    Success.ai pricing

  • Verification: $0/mo · Included in Success.ai Growth

    Success.ai pricing

    The plan's verification allowance is not published.

  • CRM: $0/mo · CRM not included in this scenario

$1,075.93$12.23$10.76
4Smartlead Unlimited Smart
Show sources
  • Software: $174/mo · Unlimited Smart plan, 1 workspace, billed monthly

    Smartlead pricing

    Smartlead does not publish the users limit for Unlimited Smart; assumed sufficient.

  • Mailboxes + domains: $876.93/mo · 100 × Google Workspace Business Starter (flexible / monthly) at $8.4/mailbox; 40 domains

    Google Workspace: Business Starter (flexible / monthly)

    Porkbun: .com renewal

    Domains: 40 × Porkbun .com renewal $11.08/year ÷ 12. First-year promotional prices are ignored.

  • Warmup: $0/mo · Included in Smartlead Unlimited Smart

    Smartlead pricing

  • Verification: $38.80/mo · 1 × Reoon Email Verifier 100,000-credit pack at $116.4 per quarter

    Reoon Email Verifier: Instant credits 100,000 credits

    Assumes the full list (100,000 prospects) is verified once per quarter; cost spread over 3 months.

  • CRM: $0/mo · CRM not included in this scenario

$1,089.73$12.38$10.90
5Saleshandy Scale
Show sources
  • Software: $189/mo · Scale plan, 1 workspace, billed monthly

    Saleshandy pricing

  • Mailboxes + domains: $876.93/mo · 100 × Google Workspace Business Starter (flexible / monthly) at $8.4/mailbox; 40 domains

    Google Workspace: Business Starter (flexible / monthly)

    Porkbun: .com renewal

    Domains: 40 × Porkbun .com renewal $11.08/year ÷ 12. First-year promotional prices are ignored.

  • Warmup: $0/mo · Included in Saleshandy Scale

    Saleshandy pricing

  • Verification: $35.70/mo · 9 × Reoon Email Verifier 10,000-credit pack at $11.9 per quarter

    Reoon Email Verifier: Instant credits 10,000 credits

    Scale includes 5,000 verification credits; the remaining 85,000 emails per quarter are priced externally.

    Assumes the full list (100,000 prospects) is verified once per quarter; cost spread over 3 months.

  • CRM: $0/mo · CRM not included in this scenario

$1,101.63$12.52$11.02
6Reply.io Agency Core
Show sources
  • Software: $210/mo · Agency Core plan, 1 workspace, billed monthly

    Reply.io pricing

    Reply.io does not publish the emails per month, active leads limit for Agency Core; assumed sufficient.

  • Mailboxes + domains: $876.93/mo · 100 × Google Workspace Business Starter (flexible / monthly) at $8.4/mailbox; 40 domains

    Google Workspace: Business Starter (flexible / monthly)

    Porkbun: .com renewal

    Domains: 40 × Porkbun .com renewal $11.08/year ÷ 12. First-year promotional prices are ignored.

  • Warmup: $0/mo · Included in Reply.io Agency Core

    Reply.io pricing

  • Verification: $38.80/mo · 1 × Reoon Email Verifier 100,000-credit pack at $116.4 per quarter

    Reoon Email Verifier: Instant credits 100,000 credits

    Assumes the full list (100,000 prospects) is verified once per quarter; cost spread over 3 months.

  • CRM: $0/mo · CRM not included in this scenario

$1,125.73$12.79$11.26
7ReachInbox Pro Plan (annual price; no monthly price published)
Show sources
  • Software: $225/mo · Pro Plan plan, 1 workspace, billed annually

    ReachInbox pricing

    ReachInbox does not publish a monthly price for Pro Plan; the annual price is used.

    ReachInbox does not publish the users limit for Pro Plan; assumed sufficient.

  • Mailboxes + domains: $876.93/mo · 100 × Google Workspace Business Starter (flexible / monthly) at $8.4/mailbox; 40 domains

    Google Workspace: Business Starter (flexible / monthly)

    Porkbun: .com renewal

    Domains: 40 × Porkbun .com renewal $11.08/year ÷ 12. First-year promotional prices are ignored.

  • Warmup: $0/mo · Included in ReachInbox Pro Plan

    ReachInbox pricing

  • Verification: $38.80/mo · 1 × Reoon Email Verifier 100,000-credit pack at $116.4 per quarter

    Reoon Email Verifier: Instant credits 100,000 credits

    ReachInbox does not publish whether Pro Plan includes verification; priced as an add-on.

    Assumes the full list (100,000 prospects) is verified once per quarter; cost spread over 3 months.

  • CRM: $0/mo · CRM not included in this scenario

$1,140.73$12.96$11.41
8Skylead All-in-one
Show sources
  • Software: $300/mo · All-in-one plan, 3 seats, billed monthly

    Skylead pricing

    Skylead does not publish the active leads limit for All-in-one; assumed sufficient.

  • Mailboxes + domains: $876.93/mo · 100 × Google Workspace Business Starter (flexible / monthly) at $8.4/mailbox; 40 domains

    Google Workspace: Business Starter (flexible / monthly)

    Porkbun: .com renewal

    Domains: 40 × Porkbun .com renewal $11.08/year ÷ 12. First-year promotional prices are ignored.

  • Warmup: $0/mo · Included in Skylead All-in-one

    Skylead pricing

  • Verification: $0/mo · Included in Skylead All-in-one

    Skylead pricing

    The plan's verification allowance is not published.

  • CRM: $0/mo · CRM not included in this scenario

$1,176.93$13.37$11.77
9QuickMail Agency Plan
Show sources
  • Software: $299/mo · Agency Plan plan, 1 workspace, billed monthly

    QuickMail pricing

  • Mailboxes + domains: $876.93/mo · 100 × Google Workspace Business Starter (flexible / monthly) at $8.4/mailbox; 40 domains

    Google Workspace: Business Starter (flexible / monthly)

    Porkbun: .com renewal

    Domains: 40 × Porkbun .com renewal $11.08/year ÷ 12. First-year promotional prices are ignored.

  • Warmup: $0/mo · Included in QuickMail Agency Plan

    QuickMail pricing

  • Verification: $38.80/mo · 1 × Reoon Email Verifier 100,000-credit pack at $116.4 per quarter

    Reoon Email Verifier: Instant credits 100,000 credits

    QuickMail does not publish whether Agency Plan includes verification; priced as an add-on.

    Assumes the full list (100,000 prospects) is verified once per quarter; cost spread over 3 months.

  • CRM: $0/mo · CRM not included in this scenario

$1,214.73$13.80$12.15
10Emailchaser Max
Show sources
$1,234.93$14.03$12.35
11Snov.io Pro L
Show sources
$1,245.93$14.16$12.46
12Woodpecker Cold Email – 25,000 contacted prospects/month
Show sources
  • Software: $395/mo · Cold Email – 25,000 contacted prospects/month plan, 1 workspace, billed monthly

    Woodpecker pricing

  • Mailboxes + domains: $876.93/mo · 100 × Google Workspace Business Starter (flexible / monthly) at $8.4/mailbox; 40 domains

    Google Workspace: Business Starter (flexible / monthly)

    Porkbun: .com renewal

    Domains: 40 × Porkbun .com renewal $11.08/year ÷ 12. First-year promotional prices are ignored.

  • Warmup: $0/mo · Included in Woodpecker Cold Email – 25,000 contacted prospects/month

    Woodpecker pricing

  • Verification: $0/mo · Included in Woodpecker Cold Email – 25,000 contacted prospects/month

    Woodpecker pricing

    The plan's verification allowance is not published.

  • CRM: $0/mo · CRM not included in this scenario

$1,271.93$14.45$12.72
13Instantly Light Speed (Outreach)
Show sources
  • Software: $358/mo · Light Speed (Outreach) plan, 1 workspace, billed monthly

    Instantly pricing

    Instantly does not publish the users limit for Light Speed (Outreach); assumed sufficient.

  • Mailboxes + domains: $876.93/mo · 100 × Google Workspace Business Starter (flexible / monthly) at $8.4/mailbox; 40 domains

    Google Workspace: Business Starter (flexible / monthly)

    Porkbun: .com renewal

    Domains: 40 × Porkbun .com renewal $11.08/year ÷ 12. First-year promotional prices are ignored.

  • Warmup: $0/mo · Included in Instantly Light Speed (Outreach)

    Instantly pricing

  • Verification: $38.80/mo · 1 × Reoon Email Verifier 100,000-credit pack at $116.4 per quarter

    Reoon Email Verifier: Instant credits 100,000 credits

    Assumes the full list (100,000 prospects) is verified once per quarter; cost spread over 3 months.

  • CRM: $0/mo · CRM not included in this scenario

$1,273.73$14.47$12.74

Not ranked for this scenario

  • Emelia: priced in EUR, not converted
  • Amplemarket: Mailbox limits not published
  • Apollo.io: Mailbox limits not published
  • Breakcold: Mailbox limits not published
  • Clay: Mailbox limits not published
  • Close: Mailbox limits not published
  • Expandi: Mailbox limits not published
  • GMass: Mailbox limits not published
  • Hunter: No published plan covers this scenario (contact sales)
  • Klenty: Mailbox limits not published
  • La Growth Machine: No published plan covers this scenario (contact sales)
  • Lemlist: No published plan covers this scenario (contact sales)
  • Mailmeteor: No published plan covers this scenario
  • Mailshake: No published plan covers this scenario (contact sales)
  • Manyreach: Mailbox limits not published
  • Mixmax: Mailbox limits not published
  • Outplay: Mailbox limits not published
  • Outreach: No published plan covers this scenario (contact sales)
  • Overloop: No published plan covers this scenario (contact sales)
  • PlusVibe: Mailbox limits not published
  • Right Inbox: Mailbox limits not published
  • Salesforge: No published plan covers this scenario
  • Salesloft: No published plan covers this scenario (contact sales)
  • SalesRobot: Mailbox limits not published
  • Waalaxy: Mailbox limits not published
  • Yesware: Mailbox limits not published
  • Zeliq: Mailbox limits not published

You ask, we answer

Common questions

What is the cheapest cold email setup for 100 inboxes?

SalesBlink is cheapest in this scenario at $1,014.73 per month in total (Growth plan, billed monthly), including mailboxes, domains, warmup, verification. SmartReach.io is next at $1,075.93.

How much does a 100-inbox cold email stack cost per month?

Between $1,014.73 and $1,273.73 per month across the 13 tools whose published plans cover 100 inboxes, 40 emails per inbox per day and 100,000 prospects. That is $10.15 to $12.74 per 1,000 prospects.

How much of cold email cost is infrastructure?

Mailboxes and domains cost $876.93 per month in this scenario whichever sequencer you use, which is 86% of the cheapest total.

How is warmup, verification and CRM cost calculated?

Each is $0 when the chosen plan's pricing page says it is included. Otherwise we add the cheapest published option: per-mailbox warmup, pay-as-you-go verification for the full prospect list once per quarter (spread over three months), and the cheapest per-seat CRM whose limits fit. If a vendor does not say whether something is included, we price it as an add-on.

Why are some tools not in the ranking?

27 tools are listed separately for this scenario because their published plans do not cover it, they do not publish mailbox limits or prices, or they price in a currency other than US dollars. We do not estimate missing numbers.

How we collect and check every price: methodology.