Data verified September 25, 2026
Apollo.io vs Hunter
Apollo.io and Hunter cost the same at entry level for one seat. Apollo.io wins 1 of our 8 comparison points, Hunter wins 2, 2 are ties.
Data verified · Sources: Apollo.io pricing, Hunter pricing, Methodology
Verdict
Who wins, point by point
| Dimension | Apollo.io | Hunter | Winner |
|---|---|---|---|
| Cheapest paid plan for 1 seat (per month) | $49 (Basic, billed annually) | $49 (Starter, billed monthly) | Tie |
| Cheapest paid plan for 5 seats (per month) | $245 (Basic, billed annually) | $49 (Starter, billed monthly) | Hunter |
| Free plan | Yes: Free | Yes: Free | Tie |
| Email sender limit | 15 | 20 | Hunter |
| Warmup included | Not published | Not published | Not comparable |
| Email verification | Not published | Included | Not comparable |
| CRM | Included | Not published | Not comparable |
| G2 rating | 4.7 (9,694 reviews, 2026-07-25) | 4.4 (626 reviews, 2026-02-01) | Apollo.io |
The differences
What the numbers say
For 5 seats, Hunter's cheapest paid plan costs $49 per month against $245.
Hunter lets you connect 20 email senders against 15 for Apollo.io.
Apollo.io rates 4.7 on G2 against 4.4.
We cannot compare warmup included, email verification, CRM, because at least one of the two vendors does not publish it.
Every plan
Plan by plan, side by side
Apollo.io: 5 plans
| Free | Basic | Professional | Organization | Custom / Enterprise | |
|---|---|---|---|---|---|
| Price, billed monthly | $0/mo | Not published | Not published | Not published | Custom |
| Price, billed annually (per month) | $0/mo | $49/mo | $79/mo | $119/mo | Custom |
| Email sender limit | Not published | Not published | 5 | 15 | Not published |
Sources: www.apollo.io/pricing, www.apollo.io/insights/apollo-vs-instantly
Hunter: 5 plans
| Free | Starter | Growth | Scale | Enterprise | |
|---|---|---|---|---|---|
| Price, billed monthly | $0/mo | $49/mo | $149/mo | $299/mo | Custom |
| Price, billed annually (per month) | $0/mo | $34/mo | $104/mo | $209/mo | Custom |
| Email sender limit | 1 | 3 | 10 | 20 | Not published |
| Lead-search credits per month | 50 | 2,000 | 10,000 | 25,000 | Not published |
| Team seats | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
Sources: hunter.io/pricing
When to pick which
Pick Apollo.io if…
- Its pricing page targets B2B sales teams, enterprise teams, which Hunter's does not.
- It wins on G2 rating.
Pick Hunter if…
- Its pricing page targets startups, small teams, which Apollo.io's does not.
- It wins on cheapest paid plan for 5 seats (per month), email sender limit.
You ask, we answer
Common questions
Is Apollo.io cheaper than Hunter?
They cost the same at entry level.
How much warmup do Apollo.io and Hunter include?
Apollo.io: not published. Hunter: not published.
How many email senders can I connect to Apollo.io or Hunter?
Apollo.io: 15. Hunter: 20.
Do Apollo.io and Hunter include email verification?
Apollo.io: not published. Hunter: included.
Do Apollo.io and Hunter have a built-in CRM?
Apollo.io: included. Hunter: not published.
Which is rated higher on G2, Apollo.io or Hunter?
Apollo.io: 4.7 (9,694 reviews, 2026-07-25). Hunter: 4.4 (626 reviews, 2026-02-01).