Data verified September 25, 2026
Clay review: pricing, limits and verdict
Clay is a AI outbound and data enrichment tool. Its cheapest paid plan is Launch at $185 per month billed monthly, priced per credit package. In our default scenario (50 inboxes, 40 emails per inbox per day, 50,000 prospects) Clay is not ranked because its plans do not publish a mailbox limit that covers it.
Data verified · Sources: Clay pricing, Methodology
Pricing
Clay plans and limits
| Plan | Billed monthly | Billed annually (per month) | Priced | Mailboxes | Emails / month | Active leads | Source |
|---|---|---|---|---|---|---|---|
| Free | $0 | $0 | per credit package | Not published | Not published | Not published | pricing page |
| Launch | $185 | $167 | per credit package | Not published | Not published | Not published | pricing page |
| Growth | $495 | $446 | per credit package | Not published | Not published | Not published | pricing page |
| Enterprise | Custom | Custom | per credit package | Not published | Not published | Not published | pricing page |
Every quote and add-on is on the Clay pricing page.
Real cost
Full stack cost with Clay
| Scenario | Clay plan | Total / month | Rank |
|---|---|---|---|
| Default: 50 inboxes | — | mailbox limits not published | Not ranked |
| solo founder | — | mailbox limits not published | Not ranked |
| agency with 10 clients | — | mailbox limits not published | Not ranked |
| SDR team of 5 | — | mailbox limits not published | Not ranked |
| 500-inbox enterprise program | — | mailbox limits not published | Not ranked |
Features
What Clay includes
| Feature | Clay |
|---|---|
| Mailboxes | Not published |
| Inbox rotation | Not published |
| Warmup included | Not published |
| Email verification | Not published |
| Built-in CRM | Not published |
| Lead database | Not published |
| AI writer | Yes |
| LinkedIn steps | Not published |
| API | Yes |
| White-label for agencies | Not published |
| GDPR / DPA | Yes |
| Free plan | Yes |
| Free trial | 14 days |
Verdict from the data
Pros and cons
What the data shows in its favour
- Free plan available
- 14-day free trial
Where it falls short or is unclear
- Mailbox limits are not published
Ratings and positioning
G2 rating: not available from a fetchable page.
Capterra rating: not available from a fetchable page.
“Infrastructure to get any data, run agentic workflows, and launch GTM plays.”
Research notes on Clay's pricing page
Credit-based pricing with two pools: 'Actions' and 'Data Credits'. Each paid plan has an actions tier selector and a data-credits selector; the card headline is the sum of the two starting tiers. Launch headline '$167/mo' = 180K actions/yr ($54/mo) + 30K data credits/yr ($113/mo), i.e. the annual cadence (toggle 'Annual - Save 10%'); the plan-summary section prints 'Launch (starting at $185/mo)' = 15K actions/mo ($60/mo) + 2.5K data credits/mo ($125/mo), the monthly cadence. Growth: '$446/mo' annual = 480K/yr ($185/mo) + 72K data credits/yr ($261/mo); 'Growth (starting at $495/mo)' monthly = 40K actions/mo ($205/mo) + 6K/mo ($290/mo). credits_per_month stores the starting actions tier (Free 500, Launch 15,000, Growth 40,000); starting data credits are Free 100/mo, Launch 2,500/mo (3K shown in selector), Growth 6,000/mo. Higher tiers are printed, e.g. Launch actions 40K/mo ($150/mo), 60K/mo ($200/mo), 100K/mo ($290/mo), 200K/mo ($540/mo); Growth 60K ($290), 100K ($450), 200K ($850); data credits 10K/mo ($460/mo), 20K/mo ($880/mo), 50K/mo ($2,125/mo). Enterprise is 'Custom' with 'annual commitment' and '100,000+ Data Credits and 200,000+ Actions/mo'. No mailbox, email-volume or contact caps are published; 'Tables and users per workspace: Unlimited' is stored as users=unlimited. Row caps: Free 200 rows per table, Launch 50,000 rows per table. 'Send emails via Clay or integrations' from Launch; 'Buy domains and emails for the Clay Sequencer' on Growth (no price). Credit top-ups: 'Buy more at a 30% premium' (Launch/Growth), custom on Enterprise; rollover 'Up to 1 month's credits / 15% of annual credits'. gdpr_dpa=true refers to 'Custom CSA and DPA (Cloud Services Agreement and Data Processing Agreement)' listed for Enterprise only. 'Start 14-Day Trial' / 'Start 14-day trial' on Free, Launch and Growth. Ratings: G2 latest Wayback snapshot (2026-08-03) is a 403 page; Capterra 237944 snapshot (2025-09-01) is 403 and 10001919 has no valid snapshot; both unverified. Homepage quote is the hero sub-heading under 'Build systems to grow revenue'.
You ask, we answer
Common questions
How much does Clay cost?
Clay's cheapest paid plan is Launch at $185 per month billed monthly, priced per credit package. Prices were checked on 2026-09-25 on Clay's pricing page.
Does Clay have a free plan?
Yes. Clay's pricing page lists a free plan.
Does Clay include warmup?
Clay's pricing page does not say whether warmup is included, so our calculator prices warmup separately for Clay.
Does Clay include email verification?
Clay's pricing page does not say, so our calculator prices verification separately.
How many mailboxes can I connect to Clay?
Clay does not publish a mailbox limit.
Is Clay cheaper than Success.ai?
At entry level Success.ai is cheaper: $99 vs $185 per month. Limits differ; see the full comparison.