Data verified September 25, 2026
Apollo.io vs Mailshake
Mailshake is cheaper at entry level for one seat (cheapest paid plan): $29 per month against $49. Apollo.io wins 0 of our 8 comparison points, Mailshake wins 3, 1 is a tie.
Data verified · Sources: Apollo.io pricing, Mailshake pricing, Methodology
Verdict
Who wins, point by point
| Dimension | Apollo.io | Mailshake | Winner |
|---|---|---|---|
| Cheapest paid plan for 1 seat (per month) | $49 (Basic, billed annually) | $29 (Starter, billed monthly) | Mailshake |
| Cheapest paid plan for 5 seats (per month) | $245 (Basic, billed annually) | $145 (Starter, billed monthly) | Mailshake |
| Free plan | Yes: Free | Not published | Not comparable |
| Email sender limit | 15 | Unlimited | Mailshake |
| Warmup included | Not published | Yes | Not comparable |
| Email verification | Not published | Included | Not comparable |
| CRM | Included | Not published | Not comparable |
| G2 rating | 4.7 (9,694 reviews, 2026-07-25) | 4.7 (373 reviews, 2026-06-20) | Tie |
The differences
What the numbers say
For 1 seat, Mailshake's cheapest paid plan costs $29 per month against $49.
For 5 seats, Mailshake's cheapest paid plan costs $145 per month against $245.
Mailshake lets you connect unlimited email senders against 15 for Apollo.io.
We cannot compare free plan, warmup included, email verification, CRM, because at least one of the two vendors does not publish it.
Every plan
Plan by plan, side by side
Apollo.io: 5 plans
| Free | Basic | Professional | Organization | Custom / Enterprise | |
|---|---|---|---|---|---|
| Price, billed monthly | $0/mo | Not published | Not published | Not published | Custom |
| Price, billed annually (per month) | $0/mo | $49/mo | $79/mo | $119/mo | Custom |
| Email sender limit | Not published | Not published | 5 | 15 | Not published |
Sources: www.apollo.io/pricing, www.apollo.io/insights/apollo-vs-instantly
Mailshake: 4 plans
| Starter | Email Outreach | Sales Engagement | Agency Plan | |
|---|---|---|---|---|
| Price, billed monthly | $29/mo | $49/mo | $99/mo | Custom |
| Price, billed annually (per month) | $25/mo | $45/mo | $85/mo | Custom |
| Email sender limit | 1 | 2 | 10 | Unlimited |
| Warmup: accounts warmed at once | Yes | Yes | Yes | Yes |
| Emails per month | 1,500 | Unlimited | Unlimited | Unlimited |
| Unibox (shared reply inbox) | No | Yes | Yes | Yes |
Sources: mailshake.com/pricing/
When to pick which
Pick Apollo.io if…
- Its pricing page targets enterprise teams, which Mailshake's does not.
Pick Mailshake if…
- Its pricing page targets agencies, which Apollo.io's does not.
- It wins on cheapest paid plan for 1 seat (per month), cheapest paid plan for 5 seats (per month), email sender limit.
You ask, we answer
Common questions
Is Apollo.io cheaper than Mailshake?
No. Mailshake is cheaper at entry level: $29 vs $49 per month for one seat.
How much warmup do Apollo.io and Mailshake include?
Apollo.io: not published. Mailshake: yes.
How many email senders can I connect to Apollo.io or Mailshake?
Apollo.io: 15. Mailshake: unlimited.
Do Apollo.io and Mailshake include email verification?
Apollo.io: not published. Mailshake: included.
Do Apollo.io and Mailshake have a built-in CRM?
Apollo.io: included. Mailshake: not published.
Which is rated higher on G2, Apollo.io or Mailshake?
Apollo.io: 4.7 (9,694 reviews, 2026-07-25). Mailshake: 4.7 (373 reviews, 2026-06-20).