Data verified September 25, 2026
Apollo.io vs SmartReach.io
SmartReach.io is cheaper at entry level for one seat (cheapest paid plan): $29 per month against $49. Apollo.io wins 2 of our 8 comparison points, SmartReach.io wins 3, 1 is a tie.
Data verified · Sources: Apollo.io pricing, SmartReach.io pricing, Methodology
Verdict
Who wins, point by point
| Dimension | Apollo.io | SmartReach.io | Winner |
|---|---|---|---|
| Cheapest paid plan for 1 seat (per month) | $49 (Basic, billed annually) | $29 (Email Outreach Basic, billed monthly) | SmartReach.io |
| Cheapest paid plan for 5 seats (per month) | $245 (Basic, billed annually) | $89 (Email Outreach Plus, billed monthly) | SmartReach.io |
| Free plan | Yes: Free | No | Apollo.io |
| Email sender limit | 15 | Unlimited | SmartReach.io |
| Warmup included | Not published | Yes | Not comparable |
| Email verification | Not published | Included | Not comparable |
| CRM | Included | Included | Tie |
| G2 rating | 4.7 (9,694 reviews, 2026-07-25) | 4.6 (60 reviews, 2026-08-25) | Apollo.io |
The differences
What the numbers say
For 1 seat, SmartReach.io's cheapest paid plan costs $29 per month against $49.
For 5 seats, SmartReach.io's cheapest paid plan costs $89 per month against $245.
Apollo.io has a free plan; SmartReach.io does not.
SmartReach.io lets you connect unlimited email senders against 15 for Apollo.io.
Apollo.io rates 4.7 on G2 against 4.6.
We cannot compare warmup included, email verification, because at least one of the two vendors does not publish it.
Every plan
Plan by plan, side by side
Apollo.io: 5 plans
| Free | Basic | Professional | Organization | Custom / Enterprise | |
|---|---|---|---|---|---|
| Price, billed monthly | $0/mo | Not published | Not published | Not published | Custom |
| Price, billed annually (per month) | $0/mo | $49/mo | $79/mo | $119/mo | Custom |
| Email sender limit | Not published | Not published | 5 | 15 | Not published |
Sources: www.apollo.io/pricing, www.apollo.io/insights/apollo-vs-instantly
SmartReach.io: 8 plans
| Email Outreach Basic | Email Outreach Plus | Email Outreach Pro | Email Outreach Scale | Sales Engagement Basic | Sales Engagement Plus | Sales Engagement Pro | Sales Engagement Scale | |
|---|---|---|---|---|---|---|---|---|
| Price, billed monthly | $29/mo | $89/mo | $199/mo | $499/mo | $39/mo | $99/mo | $249/mo | $599/mo |
| Warmup: accounts warmed at once | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Emails per month | 10,000 | Unlimited | Unlimited | Unlimited | 10,000 | Unlimited | Unlimited | Unlimited |
| Team seats | 1 | Unlimited | Unlimited | Unlimited | 1 | Unlimited | Unlimited | Unlimited |
| Unibox (shared reply inbox) | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Sources: smartreach.io/pricing
When to pick which
Pick Apollo.io if…
- Its pricing page targets B2B sales teams, enterprise teams, which SmartReach.io's does not.
- It wins on free plan, G2 rating.
Pick SmartReach.io if…
- Its pricing page targets agencies, LinkedIn + email outreach, which Apollo.io's does not.
- It wins on cheapest paid plan for 1 seat (per month), cheapest paid plan for 5 seats (per month), email sender limit.
You ask, we answer
Common questions
Is Apollo.io cheaper than SmartReach.io?
No. SmartReach.io is cheaper at entry level: $29 vs $49 per month for one seat.
How much warmup do Apollo.io and SmartReach.io include?
Apollo.io: not published. SmartReach.io: yes.
How many email senders can I connect to Apollo.io or SmartReach.io?
Apollo.io: 15. SmartReach.io: unlimited.
Do Apollo.io and SmartReach.io include email verification?
Apollo.io: not published. SmartReach.io: included.
Do Apollo.io and SmartReach.io have a built-in CRM?
Apollo.io: included. SmartReach.io: included.
Which is rated higher on G2, Apollo.io or SmartReach.io?
Apollo.io: 4.7 (9,694 reviews, 2026-07-25). SmartReach.io: 4.6 (60 reviews, 2026-08-25).