Data verified September 25, 2026
Apollo.io vs Close
Close is cheaper at entry level for one seat (cheapest paid plan): $19 per month against $49. Apollo.io wins 0 of our 8 comparison points, Close wins 2, 1 is a tie.
Data verified · Sources: Apollo.io pricing, Close pricing, Methodology
Verdict
Who wins, point by point
| Dimension | Apollo.io | Close | Winner |
|---|---|---|---|
| Cheapest paid plan for 1 seat (per month) | $49 (Basic, billed annually) | $19 (Solo, billed monthly) | Close |
| Cheapest paid plan for 5 seats (per month) | $245 (Basic, billed annually) | $95 (Solo, billed monthly) | Close |
| Free plan | Yes: Free | Not published | Not comparable |
| Email sender limit | 15 | Not published | Not comparable |
| Warmup included | Not published | Not published | Not comparable |
| Email verification | Not published | Not published | Not comparable |
| CRM | Included | Included | Tie |
| G2 rating | 4.7 (9,694 reviews, 2026-07-25) | Not available | Not comparable |
The differences
What the numbers say
For 1 seat, Close's cheapest paid plan costs $19 per month against $49.
For 5 seats, Close's cheapest paid plan costs $95 per month against $245.
We cannot compare free plan, email sender limit, warmup included, email verification, G2 rating, because at least one of the two vendors does not publish it.
Every plan
Plan by plan, side by side
Apollo.io: 5 plans
| Free | Basic | Professional | Organization | Custom / Enterprise | |
|---|---|---|---|---|---|
| Price, billed monthly | $0/mo | Not published | Not published | Not published | Custom |
| Price, billed annually (per month) | $0/mo | $49/mo | $79/mo | $119/mo | Custom |
| Email sender limit | Not published | Not published | 5 | 15 | Not published |
Sources: www.apollo.io/pricing, www.apollo.io/insights/apollo-vs-instantly
Close: 4 plans
| Solo | Essentials | Growth | Scale | |
|---|---|---|---|---|
| Price, billed monthly | $19/mo | $49/mo | $109/mo | $149/mo |
| Price, billed annually (per month) | $9/mo | $35/mo | $99/mo | $139/mo |
| CRM | Yes | Yes | Yes | Yes |
| Team seats | 1 | Not published | Not published | Not published |
Sources: www.close.com/pricing
When to pick which
Pick Apollo.io if…
- Its pricing page targets enterprise teams, which Close's does not.
Pick Close if…
- Its pricing page targets small teams, which Apollo.io's does not.
- It wins on cheapest paid plan for 1 seat (per month), cheapest paid plan for 5 seats (per month).
You ask, we answer
Common questions
Is Apollo.io cheaper than Close?
No. Close is cheaper at entry level: $19 vs $49 per month for one seat.
How much warmup do Apollo.io and Close include?
Apollo.io: not published. Close: not published.
How many email senders can I connect to Apollo.io or Close?
Apollo.io: 15. Close: not published.
Do Apollo.io and Close include email verification?
Apollo.io: not published. Close: not published.
Do Apollo.io and Close have a built-in CRM?
Apollo.io: included. Close: included.
Which is rated higher on G2, Apollo.io or Close?
Apollo.io: 4.7 (9,694 reviews, 2026-07-25). Close: Not available.